I Build the Systems That Let You Step Away.
Hi, I’m Sarah.
I’ve spent 15 years in media, PR, and tech—and the thread through all of it has been the same question: how do you build something that works without requiring your constant attention?
That question didn’t start as a business model. It started as a personal one.
From Broadcast Journalism to Building What’s Next
I studied broadcast journalism and spent a decade in the field, learning how to communicate with precision, tell stories that move people, and work under pressure that never lets up. In 2008, the recession ended that chapter. Like a lot of people, I was laid off. Unlike a lot of people, I didn’t go looking for the same job again. I moved into PR, media, and tech, and I’ve been building in that space for the last 15 years. Along the way, I lived in Colorado for a few years, worked as a fashion model (which gave me a sharp understanding of aesthetics and presentation), and kept circling back to the same realization:
Most businesses don’t fail because their offer is weak. They fail because their systems can’t hold the demand.
I grew up in Tennessee but never quite fit the mold. I’m more of a free spirit, values-driven, drawn to simplicity, allergic to unnecessary complexity. That’s not just my personality. It’s my design philosophy.
Why I Built Stramel Media
Because I watched too many talented people, founders who are exceptional at what they do, drown in admin, manual follow-ups, and tools that don’t talk to each other.
They didn’t need another marketing agency. They didn’t need someone to run their Instagram. They needed someone to install the infrastructure that makes their business feel as polished on the inside as it looks on the outside.
That’s what I do.
I don’t hand over a login and wish you luck. I build systems that actually get used—because they’re designed around how your business already works, not how a software company thinks it should.
Your business should be a source of freedom—not a full-time emergency.
